randstad award event 26. march 2024 at the HR festival.

• is a representative employer brand study based on the perceptions of the general target group. Optimization of 24 years of successful employer branding insights.
• reflects the employer attractiveness of the 150 largest employers in the market, known to at least 10% of the population.
• provides valuable insights that help employers shape their employer brand.

• Participants: Students, employees and unemployed (Switzerland)
• Age: 18 and 65 years (overrepresentation of 25-44 year olds)
• representative for all genders
• Type of survey: online
• Number of participants: ca. 5'000 people in Switzerland
• Duration: 2 months
• Study: This is the external view (perception/image), i.e., these people do not work at the respective (surveyed) companies.

The survey was conducted by the companies Kantar and Evalueserve.  With offices in 90 markets, Kantar (headquartered in Munich) is one of the world's leading companies for independent marketing data and analysis.

Evalueserve is a global market research company with around 4,000 employees. The company is headquartered in Switzerland. The largest subsidiary is located in India, others in China, Chile and in Romania and is represented worldwide by "Client Executives".

The duration of the survey was 2 months (December 2023 and January 2024).

The results will be published on March 26, 2024 at the Randstad Award Event (HR Festival, Oerlikon) and can then also be downloaded online. Here you can order the report. 

This is the 11th time the study has been conducted in Switzerland. The Randstad Employer Brand Study has been in existence for 24 years.

Around 163,000 people worldwide took part in the independent study. Of these, over 5,000 were in Switzerland. A total of 33 countries took part.

5,944 companies worldwide were included in the independent study. In Switzerland, too, the 150 largest companies (by number of employees) are analyzed.

No, the respondents are independent and do not work for the respective companies surveyed.

The study is conducted annually.

The study is funded by Randstad.

The study determines the image (employer brand) of the largest employers in Switzerland. The study provides valuable insights into the needs of employees and much more. Thanks to these insights, employers can respond to trends and market developments in the future and adapt accordingly. With the study, Randstad has valuable insights that can help companies in the area of recruiting.

Randstad aims to use the insights to provide the best possible support for its talents as well as its customers, helping them to achieve sustainable, long-term success in the labor market.

No, the 150 companies in Switzerland are not asked in advance, nor are they informed about it, because it is an independent study that asks about image.

The companies are selected on the basis of their size (number of employees in the respective country, for Switzerland at least 1,500). Companies from the private as well as the public sector and from the healthcare industry are taken into account. The selection and processing of the list was carried out for Randstad by the two market research companies Kantar and Evaluserve (see above).

Randstand Global defines the contents of the study in advance and then commissions it. The basic questions are the same every year. In addition, current special topics are analyzed.

No, the study is based on the same content in all countries. Switzerland cannot change this.

The market has changed dramatically: From an employer market to an employee market. This is not only felt by the private sector, but also by the public sector. The topic of employer branding is playing an increasingly important role. For this reason, the criteria have been adapted to include companies from the public sector and the healthcare industry.

As a result, companies that could no longer meet the criteria (one of the 150 largest companies in Switzerland in terms of number of employees) are no longer included in the Top 150 ranking.

There is another employer brand study, such as the one by "Universum- Most Attractive Europe". This study is conducted in over 50 countries, but has a different target group. Universum focuses on students.