Zuerich, Switzerland - 26.03.2024
Transformative Insights for Swiss Employers: The Evolving Landscape of Attractive Employers
In the wake of the 11th edition of the Randstad Employer Brand Research, the landscape of attractive employers in 2024 continues to witness transformation and inclusivity, reflecting the evolving dynamics of the Swiss workforce.
The extensive research covers the 150 biggest employers in Switzerland, reflecting the diverse landscape of employment opportunities in the country. Building upon the foundational insights from the research, the addition of new entrants to the top 3 most attractive employers unveils a compelling shift in the employer brand landscape, emphasizing the significance of meaningful work and personal values alignment in the workplace.
New Entrants to the Top 3 Most Attractive Employers
The year 2024 heralds the ascension of two new entrants to the top 3 most attractive employers, underscoring the dynamic nature of employer attractiveness. Google, renowned for its innovative ethos, secures the top position, followed by SBB CFF FFS, a testament to the allure of the transportation sector as a compelling employer. Furthermore, the Swiss Paraplegic Foundation notable presence in the top 3 underscores the growing recognition of the healthcare sector as an alluring domain for prospective employees.
Reflecting on Sector Diversity and Meaningful Work
The inclusion of the public sector and healthcare in the 2023 ranking marks a pivotal shift in the evaluation of employer attractiveness. This expansion resonates with the increasing emphasis on meaningfulness in the workplace and aligning personal values with the employer's ethos. The diversity of sectors represented in the ranking underlines the significance of purpose-driven work environments, transcending the boundaries of traditional industry domains.
Embracing Inclusivity: Beyond Strong Brands
While established brands continue to maintain their prominence in the rankings, the inclusion of lesser-known companies underscores the rising importance of inclusivity and equity in evaluating employer attractiveness. This trend signals a pivotal shift towards recognizing and embracing the diverse array of employers that offer compelling value propositions to the Swiss workforce, irrespective of their brand recognition.
"The evolving dynamics of the workforce demand a profound understanding of potential employees' aspirations and desires. Employers who prioritize comprehending and embracing the diverse wishes of their workforce are poised to create truly inclusive and rewarding workplaces." - Bernhard Hänggi, CEO of Randstad Switzerland.
The comprehensive insights from the Randstad Employer Brand Research 2024 and the enriched context provided by the recent ranking of the most attractive employers in 2024 illuminate the dynamic nature of employer attractiveness in Switzerland. By aligning with these transformative insights, Swiss employers can embark on a journey to craft compelling and inclusive employer brands that resonate with the evolving needs and aspirations of the Swiss workforce.
About the study
The Randstad Award is presented annually in 32 countries to the most attractive employer. The results are based on the representative, independent Randstad Employer Brand Study. In Switzerland, around 5’000 employees, job seekers and students were surveyed this year. The respondents did not assess their own employer. The results reflect the perceived employer attractiveness of the 150 largest companies that are known to at least 10% of the population.
The survey was conducted by the research companies Kantar and Evaluserv between December 2023 and January 2024.
