Ongoing changes of recent years have raised completely new questions in the world of employer branding. AI has found its way into human collaboration, diversity is getting more and more important and demands regarding workplaces have changed in many ways. As an employer, it is important to understand the latest trends and developments in order to offer talents what they want. It is therefore a good idea to take a closer look at your employer branding.
Does your employer brand complement the needs of your desired talent?
The needs of talents change and thereby influence the direction of an employer brand. It is thus worth stepping back and looking at the DNA of your employer brand. Who are you and where do you want to go? The stronger a foundation of an employer brand, the better an employer branding strategy can be built on it and be further developed to meet the needs of talent.
Checklist - Are you on the right track with your employer brand?
- What do you stand for as an employer?
- What is the focus of your employer brand?
- Do you know what the talents you want to hire want from their employer?
- What do the wants of the talent you want mean for the focus you set as an employer?
- How do you differentiate yourself from your competitors?
- Do you know what your employees think about your company?
- Are you able to attract the talent you need?
- Are you able to retain your employees?
- Do you have a long-term employer branding strategy?
The key to successful employer branding is the integration of question 3 - the wants and needs of your talents. This point will challenge you as a company and mean that you will have to constantly redefine your employer brand. As the wishes and needs of your talents are constantly changing, you as a company must genuinely strive to understand these developments and anticipate trends. Our Randstad Employer Brand Research can provide you with valuable insights. Click here for the study.
For over 10 years, we have been investigating Swiss employer brands and their perception via the large-scale Randstad Employer Brand Study. Every year, we survey over 5,000 Swiss employees to find out what is important to them when choosing an employer. We use this extensive data to identify trends that help employers build a strong employer brand and attract the right talent.
Would you like to use our insights to optimize your employer branding? Would you like sustainable support in building or optimizing your employer brand?