how strong is your employer brand?

  1. Are you able to attract the talent you require?
  2. What do you stand for as an employer?
  3. How do you differentiate yourself from your competitors?
  4. How and what do you communicate as an employer?
  5. What do your employees say about your company?
  6. What do the talents you would like to employ want from their employer? Read our independent study to find out.
  7. What does this mean for your employer branding strategy?
  8. Are you succeeding in retaining your employees?
  9. Do you have a long-term employer branding strategy?
Request personal consultation

to the blog articles.

what is employer branding?

Employer branding is an increasingly important competitive factor.

The employer brand is the image that a company radiates and that shapes the external view of a company for potential employees. Companies with a strong employer brand are perceived as outstanding employers with attractive brand values that offer good career prospects. In this context, employer branding should never be used as a pure marketing tool, but much more to underline and communicate one's own values and special features. At Randstad, we are convinced that employer branding helps to attract highly qualified applicants and promising new employees. In addition, employees can identify more strongly with their companies, which increases loyalty.

the study.

We are conducting the Randstad Employer Brand Study for the 11th time in Switzerland, with 33 countries taking part globally. With around 5000 Swiss employees answering questions on the perception of employer brands, the study is unique in the German-speaking part. It covers the 150 largest companies in Switzerland in terms of the number of employees. Thanks to the study, we gain a wealth of valuable insights and understand what motivates talented employees and what their needs are.

learn more

winners switzerland.

The Randstad Employer Brand Study is an independent study in the field of employer branding. Companies cannot apply to participate, they are selected for the study based on their number of employees. The ranking takes into account the 150 largest companies in Switzerland (by number of employees) that are known to more than 10 percent of the population.

  • 2024

    1. Google
    2. SBB CFF FFS
    3. Schweizer Paraplegiker-Stiftung
    4. Pilatus Flugzeugwerke
    5. Rolex
    6. Schweizerisches Rotes Kreuz
    7. Migros
    8. Banque Lombard Odier & Cie
    9. Swiss International Air Lines
    10. Centre hospitalier universitaire Vaudois (CHUV)

  • 2023

    1. Google
    2. Rolex
    3. Swatch
    4. Pilatus Flugzeugwerke
    5. Schweizer Paraplegiker-Stiftung
    6. Schweizerisches Rotes Kreuz
    7. SBB CFF FFS
    8. Siemens
    9. Centralschweizerische Kraftwerke (CKW)
    10. Nobel Biocare

  • 2022

    1. Rolex
    2. Patek Phillippe Geneve
    3. Lindt & Sprüngli
    4. Google
    5. Flughafen Zürich AG
    6. Swatch Group
    7. SWISS
    8. Pilatus Flugzeugwerke AG
    9. SBB CFF FFS
    10. Raiffeisen

     

  • 2021

    1. Flughafen Zürich AG
    2. Patek Philippe
    3. Lindt & Sprüngli
    4. Rolex
    5. Swiss International Air Lines
    6. SBB
    7. Suva
    8. Banque Pictet & Cie
    9. Swiss Re
    10. Jet Aviation

  • 2020

    1. Patek Philippe
    2. Swiss International Air Lines
    3. Rolex
    4. Flughafen Zürich
    5. Stadler Rail
    6. Lindt & Sprüngli
    7. Pilatus Flugzeugwerke AG
    8. Swatch Group
    9. Chocolat Frey AG
    10. Migros

  • 2019

    1. Swiss International Air Lines
    2. Patek Philippe
    3. Rolex
    4. Flughafen Zürich
    5. Swissport International
    6. Swatch Group
    7. Migros
    8. Banque Pictet et Cie
    9. Lindt & Sprüngli
    10. Siemens

  • 2018

    1. Swiss International Air Lines
    2. Flughafen Zürich
    3. Patek Philippe
    4. Rolex
    5. Victorinox
    6. Swatch Group
    7. Nestlé
    8. Lindt & Sprüngli
    9. Swissport International
    10. SBB